FluentCRM – Email Campaign Stats

In this tutorial, Zero2Webmaster Founder Dr. Kerry Kriger provides a walkthrough of FluentCRM email stats, focusing on an email campaign Dr. Kriger created for Wetland Restoration and Training, which achieved a 55% open rate and a 23% click-through rate from its 144 recipients. These figures indicate a strong engagement level, with over half of the recipients opening the email and nearly a quarter clicking on a link within it.

Further analysis reveals the click-to-open rate, providing insights into the behavior of those who opened the email. The documentation also covers the functionality to view individual email interactions, showcasing the ability to identify highly engaged contacts based on their actions, such as the number of links clicked.

Additionally, it touches on the potential inaccuracies in tracking opens and clicks and introduces the feature for tagging contacts based on their interaction with the email, offering strategies for targeted follow-ups and engagement.